Sycamore Company Launches Cloud-Based Surveillance Technology Solution for Independent Broker-Dealers and RIAs

Sycamore Company Launches Cloud-Based Surveillance Technology Solution for Independent Broker-Dealers and RIAs

Madison Avenue Securities cites increased flexibility, seamless data access, and configurability as key advantages of the Sycamore surveillance solution

March 22, 2021 – Hamburg, NYSycamore Company, an innovative provider of cloud-based financial technology solutions for front- to back-office operations, has launched an advisor and trade surveillance solution to help broker-dealer and advisory firms mitigate the reputational, regulatory and operational risk of trading and commissions. Sycamore’s surveillance solution combines configurable alerts with normalized data, business intelligence and compensation reporting within one integrated platform built on Salesforce.

Centralizing normalized data from multiple sources, Sycamore’s surveillance tool gives firms access to millions of records and data points to quickly analyze through dashboards and applies Salesforce’s Tableau CRM (formerly Einstein Analytics) enabling users to configure surveillance alerts and analysis as needed, including drill-down and what-if analysis at the branch and regional levels. The Sycamore platform gives operations heads, compliance officers and supervising principals the ability to efficiently connect with advisors and their firm’s entire operations workflow.

San Diego-based Madison Avenue Securities – an independent registered investment advisor (RIA) and broker-dealer firm that also uses the Sycamore integrated platform for advisor onboarding, compensation, compliance and new account opening – is replacing a well-established solution with Sycamore’s surveillance tool.

Casey Cotton, chief technology officer (CTO) at Madison Avenue Securities, LLC, said: “Technology plays a crucial role in allowing us to keep pace with business growth, meet the evolving needs of our expanding advisor network, and increase the efficiency of our entire compliance function. Not only does Sycamore offer one of the most user-friendly interfaces we’ve seen, the tool also will give us the ability to manage trade surveillance at a level other systems have not been able to provide in terms of flexibility, normalized data and easily configurable alerts to drive improved workflow agility, efficiency and risk reduction.”

Mike Overdorf, president of Sycamore Company, said: “Firms who come to Sycamore to improve their surveillance environment are frustrated with the lack of access to normalized data and dealing with hard-coded alerts which often lead to high volumes of false positives and fragmented processes. Sycamore is solving these and many other core operational challenges firms continue to face with a more cost-effective and accessible cloud solution, within a seamless Salesforce ecosystem, that brings together data, flexibility and agility to digitally transform manual, fragmented and paper-intensive processes across the front and back offices.”

Sycamore’s surveillance solution is a component of the Sycamore integrated platform, built on Salesforce, which includes capabilities for advisor compensation, recruiting and supervision, compliance reporting, surveillance and CRM, as well as data aggregation, analytics and business intelligence.

Additional Resources:

eBook: Why Now is the Right Time for Broker-Dealers to Upgrade Their Surveillance Technology

Infographic: Top Broker-Dealer Supervision and Surveillance Capabilities

Infographic: Test Your Surveillance Technology

About Sycamore Company

Sycamore Company is a cloud-based, data-driven financial services software company that helps independent broker-dealers and RIAs increase the efficiency of their operations workflows, reduce compliance and regulatory risk, improve client onboarding experiences, and streamline actionable insights. Built on the Salesforce platform and used by operations, compliance and supervising officers, executives, branch managers and advisors, Sycamore combines normalized data with on-demand, configurable workflows to revolutionize processes such as advisor compensation, recruiting and supervision, compliance, surveillance and CRM, as well as data analytics and business intelligence. For more information, visit

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For more information, contact:

Christie Curreri
+1 203-304-1540
[email protected]

Learn more
about Sycamore

Sycamore delivers all the data and functionality a retail or institutional advisor firm needs to recruit, manage and pay advisors, meet compliance and audit requirements, and keep advisors connected – all within the Salesforce ecosystem.